Hi, I’, Sam - founder of Let Them Be Little. I’m also a wife, mom of 2, animal lover, religious coffee drinker, homebody, and foodie. When I step back and think about it, it’s actually quite comical how long it took me to start this company…

I babysat and nannied all throughout high school and college. I spent my summers working as a camp counselor to groups of 5 year old boys and girls, and they were some of the best summers of my life. I thoroughly enjoyed playing outdoors all day with the children.

After falling in love with a Human Behaviors class in high school, I attended Rutgers University, where I earned a Bachelor’s Degree in Sociology. Sociology is the study of human behavior, social structures, and how environments shape individuals—especially children. Throughout my entire college career, and a bit after, I had the pleasure of working in Early Childhood Education as an assistant preschool teacher.

Refusing to sleep train wasn’t just a parenting choice; it was the first step in unlearning everything I had been told about raising children. It led me down a path of research, instinctual parenting, and understanding that babies don’t need to be trained—they need to be nurtured. That’s when I founded Sleepytime PJ—to help other moms find confidence in responsive sleep, to remind them that they are enough, and to shift the conversation around infant sleep from control to connection.

But it didn’t stop there.